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FMCG

Precision marketing + Streamlined delivery = FMCG growth formula

Time to turn your customer retention challenges into measurable solutions using data-driven insights

  • Fast-track product Analytics, revolutionizing customer engagement & shopping experiences
  • 7% Reduction in fuel costs through route optimizations
  • $1M+ Lower inventory using 
AI-driven forecasting and supply chain control tower for precise M0 demand adjustments.
  • 4-7% Uplift in volume sales of select SKUs with pricing analytics and price recommendations

Beyond the barcode: Data predicts trends, optimizes stock, and fuels happy customers

  • Pricing Analytics & Trade Promotion
  • Inventory & Supply Chain Optimization
  • Sales forecast & Sentiment Analysis
  • Assortment Intelligence
  • Marketing Mix Modelling

Drive sales and enhance brand awareness by determining the right discounts & managing the pricing strategies

  • Elevate the true impact of promotions and cannibalization with event modeling
  • Let seasonal decomposition and price optimization models determine optimal discounts
  • Utilize modeling and forecasting techniques designed for the FMCG industry to find the right customer pricing fit
Confront the consequences of neglecting pricing and master pricing with analytics techniques
Pricing Analytics & Trade Promotion Optimization

Sync production seamlessly with market demand through precision inventory and supply chain optimization

  • Employ statistical modeling for inventory vs. lost sales scenario analysis
  • Develop robust demand forecasts through statistical analysis across channels (online, offline)
  • Create the best-in-class S&OP designs with ease
  • Manage returns, prioritize orders, track data in real-time
Know how you can have a gradual AI transformation starting from descriptive analytics to self aware AI
Inventory & Supply Chain Optimization

Predict sales and understand what drives them for Customer sentiment analysis for lasting connections

  • Build a reliable sales forecasting model using aggregated data and statistical analysis
  • Forecast model popularity using AI and customer segmentation driven from sales, browsing, and market data
  • Implement text mining model to classify conversations into positive,
neutral and negative categories
Ride the Sales analytics bandwagon by building a roadmap to future-fit sales analytics
Sales forecast & Customer Sentiment Analysis

Right-size your shelves, maximize sales: From insights to in-stock, get right analytics for the science of stocking

  • Let reinforcement learning and genetic algorithms make profitable pricing decisions
  • Forecast product trajectories with uncanny accuracy with ML models like Random Forest, XGBoost
  • Identify product correlations to optimize assortment planning & increase sales with market basket analysis
Fine-tune FMCG assortment plans for enhanced consumer satisfaction & profitability
Assortment Intelligence

Capitalize the impact of changing trends like DTC, intergation & Hyper-personalization with the right marketing mix strategies

  • It’s time for non linear modeling to fast track complex relationship interactions and mapping
  • Attribution Modeling for promotional sales using ML models to measure campaign impact.
  • AIdentify the most effective channels—social media, influencers, retail, off-premise, and field marketing—to optimize product mix.
Don’t let traditional marketing practices be a bottleneck for innovation. Add this AI twist!
Marketing Mix Modelling

Aging Inventory Holding Your Capital Hostage? It’s time to Break Free 

Eliminate stockouts, reduce waste. Boost profits. With effective inventory management you can bring dynamism and transparency to your supply chain operations through:


  • Store locator & Visibility dashboards
  • AI-powered Demand forecasting
  • Dynamic Route optimization
  • Distribution Reporting & more
Aging Inventory Holding Your Capital Hostage? It’s time to Break Free 

Optimizing the Shelf with Smart Data, Smarter decisions

At Data Clouds Technologies, we bring carefully curated insights using statistical techniques and ML models to uncover trends and correlations for pricing optimization, customer behavior, bottling efficiencies, and more

We work have worked on activities related to:

  • Demand Forecasting, Automation, & Trade Promotion
  • Data management & reporting capabilities
  • Operational Efficiency gains with Secondary Claims
  • Automation of key planning activities for customer segmentation, S&OP, financial, and volume planning
Talk to our Industry Experts
FMCG
0 Lost Opportunity cost due to uplift tracking
FMCG
80% SKUs gained forecast accuracy
FMCG
50% Lower BAU cost of their current forecasting engine

Data Clouds Technologies's Accelerators for FMCG Analytics

Bring in Supply Chain control tower capabilities for better visibility
Bring in Supply Chain control tower capabilities for better visibility
Solutions
Supply Chain Control Tower
  • Real-time dashboards to enhance data visibility across Supply Chain control tower capabilities
  • Data Streamlining for seamless information flow and timely decision-making.
  • Better risk assessment and cost reduction with proactive alerts & easier collaboration
Enabling Procurement leaders to collaborate, deliver, and consolidate easily
Enabling Procurement leaders to collaborate, deliver, and consolidate easily
Solutions
Procurement360

Get details about Direct Materials Sourcing with:

  • Budget builders to provide a collaboration workspace in developing annual budgets
  • Supply solver for reviewing supplier quality, delivery, price performance all at once
  • Variance vision to aggregate information for consolidating volume and price variance
Solutions
MDM360

Data Clouds Technologies’s MDM360 is designed to enhance your master data management through:

  • Intuitive interface uses connected graph technology to visualize relationships across data categories.
  • Multi domain capabilities links and manages data from various sources, ensuring accurate enterprise data.
  • consistency across all business processes, enhancing data integrity and reliability.

Curated insights for latest AI & Analytics solutions in FMCG

FAQs about our FMCG Data & AI Services

We understand the importance of accurate analysis in FMCG sector. Hence, We employ advanced data analytics techniques like Complex Event Processing (CEP) , Cluster analysis , Sentiment analysis and rigorous quality control measures to ensure the accuracy and reliability of our insights. Further algorithms like  K-means or hierarchical clustering,NLP helps us get a diligent overview of the customer nuances. Our team conducts thorough data cleansing, normalization, and data validation to identify and rectify any inconsistencies or errors. Ultimately, our dedication to precision ensures that our clients can trust the insights we provide to navigate their business challenges effectively.

Yes, Data Clouds Technologies Solutions provides comprehensive training and support for FMCG companies using our analytics tools and platforms. We specialize in enhancing decision-making through advanced AI, business intelligence (BI), and decision intelligence solutions.

Our engagement models are designed to cater to the specific needs of our clients, ensuring that they receive tailored support and training. We also focus on change management, helping organizations navigate the transition to data-driven decision-making effectively. By integrating these elements, we empower FMCG companies to leverage analytics for improved performance and strategic growth.

Data Clouds Technologies Solutions is committed to ensuring the security and privacy of your data. Hence when implementing AI/ML solutions, we adopt a multi-faceted approach that includes data encryption, stringent access controls, compliance with regulations, continuous monitoring, data anonymization, and regular security audits to protect sensitive information and minimize risks throughout the lifecycle of our AI/ML solutions.

FMCG Industry Blogs and Articles

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